In today’s financial marketplace, Relationship Banking has proven to be an exceptionally successful tool for bankers. Relationship Banking provides better customer service and increases bank profits.
What is Relationship Banking?
From a sales and marketing perspective, no service-oriented business can survive without continually evaluating who its customers are, the types of products they require and purchase, and their overall profitability to the company.
Today’s Credit Markets, Relationship Banking, and Tying, OCC
Understanding relationships with customers and building those relationships is primarily what makes community banks successful today.
The Philosophy of Relationship Banking
Relationship Banking is more than just tracking customers with software; it requires that bank employees modify their work philosophy to use the features provided by the software. More Details >>
Adjustments include identifying what the banking customer needs and then providing the proper service — especially to those customers that keep the bank profitable.
Bank employees trained in relationship banking shift from cross-selling products to supplying the customer with a preferred product. Customers will appreciate the experience and will likely keep their current business at the bank, as well as being open to bringing additional business.
FPS GOLD understands the importance of relationship banking and makes the entire banking process faster and more reliable.
The Right Technology
FPS GOLD has developed a new Customer Information System known as CIS to maximize the use of existing information and streamline the relationship banking process. FPS GOLD has provided the right technology to implement relationship banking at your institution today. More Details >>
CIS is a user-friendly, easy-to-navigate, and powerful software program. It communicates with all FPS GOLD systems, including deposits, new accounts, loan origination, loan servicing, and Internet banking.
CIS provides a powerful profile of your customer that each bank employee can use when doing business with the customer. With this profile, bank employees can quickly identify the value or the potential value of the customer. They can see the monetary value of the relationship the bank has with the customer — either accounts that are directly owned or accounts not owned but influenced by the customer.
Besides persons, CIS tracks all key entities, such as organizations, locations, accounts, safe deposit boxes, bank cards, and others. CIS also tracks relationships between each of these entities. Each link between entities describes the nature of the relationship, such as account owner and loan account or parent and child.
Because of this unique linking capability, the FPS GOLD system has the flexibility to track complex relationships, such as multiple loans secured by a large property.
Flexibility
CIS is scaleable. Your bank can use as few or as many of the features as needed. It can be used as a simple name and address system or it can be used in full-service relationship banking. CIS is powerful and dynamic — and as your bank uses the system, the possibilities are endless. More Details >>
Features of CIS and CIM GOLD include:
- Provides a powerful mechanism for marketing to clients and reporting profitability figures.
- Manages multiple levels of relationships.
- Quickly searches and defines entities or customers.
- Combines all your customers’ account information into a single, easy-to-access program.
- Uses a powerful PC interface combined with easy-to-use navigation.
- Allows for flexibility through customization.
- Provides relationship management tools to reveal relationships between customers.